5 Immersive Brand Activations That Drove Engagement

As immersive marketing shifts from novelty to necessity, the smartest brands are using spatial storytelling to anchor real business outcomes. Great examples are booth experiences. They are designed not just to be seen but felt merging intentional design with functional tech.

Below, five standout activations show how the right execution turns temporary spaces into long-term brand equity.

1. Intel Brand Activation

AI-Powered Booth Experience by ai.io & Noomo Agency

Location: Amazon Re-Invent 2023 (Las Vegas), MWC Barcelona 2023, Olympics 2024.

Tech: AI-driven booth with intuitive UX, personalized storytelling, and 3D visualizations.

Impact: Sustained dwell time, simplified messaging, and post-event amplification that extended well beyond the booth.

ai.io partnered with Noomo Agency to create an immersive AI-powered experience for Intel’s booth. The interactive kiosk guided users through athletic drills and a cognitive test, with real-time analysis powered by ai.io’s technology.

Participants received personalized performance insights, including a skeleton overlay video and scorecard. Noomo led UI/UX, motion design, and development crafting an intuitive, accessible interface with features like wheelchair adaptability.

The activation received wide press coverage in tech and innovation media, and earned multiple awards including FWA of the Day and Best AI Experience at MWC 2024.

2. Lenovo Brand Activation

AI Photo Booth at F1 Fan Zone

Location: Silverstone Grand Prix, July 2024.

Tech: QR-based mobile booth with AI-generated selfies using F1 driver filters.

Impact: Delivered brand engagement without physical hardware, ideal for high-traffic outdoor events.

Screenshot from snapmatic.ai. Used for commentary purposes.

At the Silverstone Grand Prix, Lenovo skipped physical setup in favor of a distributed digital booth. A simple QR code opened the door to a generative AI experience powered by Snapmatic AI where fans received F1-branded selfies filtered through Lenovo’s campaign lens.

Minimal hardware, maximum shareability. It lowered logistical friction while turning spectators into media channels, precisely what brand partners want at scale-heavy events.

3. Valentino Beauty Brand Activation

Digital Try-On Mirror Pop-Up

Location: NYC Flatiron Plaza, October 2024.

Tech: Smart AR mirror for virtual lipstick try-ons and photo printouts.

Impact: Blended AR and physical retail beautifully, elevating product discovery into a fashion-forward experience.

Valentino Beauty's "Spike Square" pop-up in New York. Courtesy of Valentino Beauty.

For its brand new lipstick launch, Valentino dropped a luxury-grade AR mirror into NYC’s Flatiron Plaza. The mirror enabled virtual try-ons, real-time previews, and tangible takeaways via printed photos. Aesthetic integrity was non-negotiable, so the tech was seamlessly embedded, not showcased. This wasn’t about spectacle. It was about giving passersby a reason to pause, play, and connect emotionally with the product.

4. Coinbase Brand Activation

Real-Time Collectibles Powered by Noomo Agency

Location: Intuit Dome Arena, Los Angeles, March 2025.

Tech: Web 3.0 in real time.

Impact: The activation bridged live sports and digital ownership without overwhelming casual users.

Coinbase and Noomo brand activation

Coinbase introduced a real-time NFT minting experience tied to live game moments, designed to engage fans directly inside the Intuit Dome. To power it, Noomo Agency created a mobile-first microsite built for high-traffic stadium environments without any downloads or login barriers. Fans could instantly mint game-specific collectibles on-chain and unlock rewards like signed jerseys or exclusive meet-and-greets with players.

5. Vogue Brand Activation

“Inventing the Runway” at Lightroom

Location: London, November 2024

Tech: Large-scale projection mapping and audio-visual storytelling.

Impact: Immersed visitors in fashion show history, blending editorial depth with experiential theater.

Screenshot from https lightroom.uk. Used for commentary purposes.

Vogue broke the editorial fourth wall with an immersive installation at Lightroom London. Large-format projection, spatial sound, and narrative sequencing brought 130 years of fashion shows into a single continuous experience. The strategic intent met physical immersion, turning brand history into cultural currency.

These booth activations prove that physical presence + digital immersion is the formula for memorable brand moments. Whether it’s AI tools, AR mirrors, or experiential storytelling, immersive booths now build relationships, not just awareness.

Best Practices for High-Impact Booth Brand Activations

Design for Flow, Not Just Form

Intel's booth, developed in collaboration with ai.io and Noomo Agency, featured an intuitive layout that guided attendees through interactive athletic drills. The design prioritized seamless navigation, allowing users to engage with AI-powered performance analysis tools without confusion or delay.

Frictionless Access

At the F1 Fan Zone in London, Lenovo introduced a mobile-first AI photo booth that required no app downloads or on-site hardware. Attendees simply scanned a QR code to access the experience on their devices, minimizing barriers to participation and reducing physical crowding.

Tech That Serves Story, Not Vice Versa

Valentino's "Spike Me" pop-up in New York utilized augmented reality to allow visitors to virtually try on lipstick shades. The AR technology was seamlessly integrated into the brand narrative, enhancing the storytelling without overshadowing the product experience.

Tie Digital to Physical Rewards

During a pivotal LA Clippers home game, Coinbase and Noomo Agency introduced a live NFT minting experience, enabling fans to claim unique digital collectibles tied to in-game moments. These NFTs weren't merely digital souvenirs; they unlocked tangible rewards such as exclusive jerseys and the opportunity for meet-and-greets with star player Kawhi Leonard.

These best practices, drawn from recent successful activations, offer a framework for designing impactful booth experiences that resonate with diverse audiences and achieve measurable engagement.