Vibrant Wellness Interactive Experience
Client
Vibrant Wellness
Deliverables
Digital event experience
Results
The first release of the Vibrant Wellness immersive experience took place at the Vibrant Wellness Summit 2025. Visitors were introduced to a new way of understanding the company’s core expertise in lab testing and wellness diagnostics. Instead of brochures or static charts, attendees explored an interactive 3D body system that revealed Vibrant’s applied knowledge in gut, hormone, cardio, oxidative stress, toxin, and neural health. The installation not only made complex scientific data approachable but also gave practitioners and advisors a tangible way to engage with test highlights and case studies.
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Сreating the immersive wellness experience
Noomo collaborated closely with Vibrant Wellness to design a digital installation that could serve as both a scientific showcase and an educational tool. The experience began with a stylized 3D human body, acting as the entry point. From there, users navigated into different body systems: gut, hormone, cardio, oxidative stress, toxin, and neural pathways. Each system featured interactive hotspots and visual cues. Right there, attendees could discover key lab tests and highlights such as the Gut Zoomer, supported by short videos and case examples. The design followed a layered structure:
- Layer 1: the human body as an entry point
- Layer 2: body systems with product highlights
- Layer 3: deep dives into selected tests, with animations or videos explaining physiological processes and markers.
Gamification was introduced through interactive hotspots, subtle animations, and discoverable stories, encouraging visitors to explore beyond the surface.
Сhallenges and innovations
The main challenge was translating highly specific biomedical data into visuals that were accurate yet intuitive. Since the audience included doctors, practitioners, and scientists, content had to remain credible while still captivating in a large-event setting. Another complexity was designing for large screens with limited input methods (sometimes with touch, other times with mouse navigation) while ensuring that interaction remained smooth and responsive. By creating a scalable framework, the team ensured the content could work across different environments: event screens, desktop previews, and even potential mobile extensions.
Engaging users through storytelling
The narrative unfolded in three stages: discovery → interaction → insight.
Users began with the overall body, zoomed into a specific system, and then unlocked detailed stories around markers and test results. For example, in the gut module, videos illustrated how short-chain fatty acids influence intestinal integrity. These visual metaphors gave life to what would otherwise be complex clinical data. Practitioners could also preview simplified case studies, offering real-world context to test applications. This balance of interactive exploration and scientific depth made the installation resonate both emotionally and intellectually.
The Vibrant Wellness immersive experience set a new benchmark for presenting diagnostic science at live events. By combining interactive design, layered storytelling, and medically accurate visuals, Noomo transformed lab testing data into an engaging journey through the human body. What launched at the Summit will continue to evolve, expanding with more storylines, case studies, and future modules, becoming an adaptable platform for Vibrant’s growing ecosystem of wellness and longevity.
Noomo partnered with Vibrant Wellness to create an immersive digital installation that transformed complex diagnostics into an interactive experience. Beginning with a 3D human body, users navigated through systems like gut, hormone, cardio, and neural pathways, exploring key lab tests such as the Gut Zoomer through videos and case examples.
Built on a layered structure from body overview to in-depth test exploration, the experience combined scientific accuracy with gamified elements, using interactive hotspots and animations to encourage discovery and engagement.
The team’s main challenge was transforming complex biomedical information into visuals that were both accurate and intuitive. Since the audience included doctors and scientists, the content had to maintain credibility while remaining engaging on large event screens with varied input methods.
The narrative guided users through discovery → interaction → insight, starting with the body overview and leading into deeper layers where videos and case studies revealed the science behind key biomarkers — making the experience both informative and emotionally engaging.
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