OneLine Health

A smarter, smoother experience for next-generation outpatient care.

OneLine Health set out to reimagine outpatient documentation, solving for one of the most frustrating issues in modern healthcare: EMR-driven physician burnout. The product uses AI to pre-generate clinical notes, saving providers hours and improving outcomes. Built by a team of physicians and engineers, it’s a bold technical achievement, and it needed a digital experience to match.

We designed and developed an ecosystem that makes OneLine’s innovation feel intuitive, human, and valuable. From the landing page to the last dashboard interaction, the experience was built to engage, educate, and convert, without overwhelming users.

Designing with precision and trust in mind.

The website and portals were shaped with clarity, value, and trust at their core. Each piece of the platform, from demo triggers to clinical tools, reinforces OneLine’s vision of smarter care.

The healthcare experience was designed to be:

• Simple yet sophisticated: Balancing clinical depth with intuitive UX
• Engaging, not overwhelming: Clear visual hierarchy, soft interactions, and purposeful copy
• Digital storytelling: A narrative that builds curiosity and drives demo requests
• Scalable and modular: Built for ongoing growth, with flexible components across specialties and hospital systems.

Patient portal: intuitive intake with an AI assistant.

The redesigned patient portal centers around a smart, conversational intake experience. At its core is an AI-powered assistant that guides patients through personalized questions, dynamically adapting based on symptoms, demographics, and prior records. The goal is to collect comprehensive, clinically-relevant data, without making the experience feel clinical.

Highlights:

• AI-driven, conversational symptom intake that mimics natural dialogue
• Dynamic question logic based on patient profile and condition
• Support for image/document uploads with OCR-powered data extraction
• Embedded provider intro videos to establish a human connection
• Dashboard to track visit status, edit responses, and manage multiple specialties
• Multilingual support for accessibility across diverse populations
• Designed to reduce friction while increasing accuracy, completeness, and comfort

By combining empathy with intelligence, the new patient portal turns a traditionally frustrating process into a guided, intuitive, and personalized experience.

Physician portal: smarter tools for clinical speed.

The provider dashboard is designed for fast, informed decisions. Doctors can view auto-generated clinical notes, confirm or edit inputs, track patient progress, and even log actions for billing, all in a cleaner, faster environment than a typical EMR.

Key features:

• Appointment view with filters by date, location, and provider
• Patient timelines with document extraction, symptom scoring, and guideline-based recommendations
• Editable billing logic tied to clinical actions
• Timer to track physician review and documentation time
• Admin tools for managing specialties, questionnaires, and provider-generated intro videos.

The impact.

• Stronger Storytelling: A clean, structured site clearly communicates the OneLine mission and product value
• Increased Demo Requests: Design and copy gently guide users toward exploring more
• Improved Product Visibility: The redesigned patient and provider flows showcase OneLine’s end-to-end automation
• Elevated Brand Trust: A professional, future-ready interface aligned with hospital-grade compliance
• Streamlined Clinical Workflows: Physicians and patients now experience a frictionless, guided interaction without sacrificing detail or control