The Jellyfish

Your custom Jellyfish

The primary objective of the Noomo Labs website was to create a memorable, evolving digital space that serves as a playground for Noomo Agency's latest technological experiments. Key features of the project include:

3D Jellyfish: Serving as the site's focal point, the jellyfish represents fluidity and innovation. Users can customize its glass color, texture, opacity, and reflectivity, enhancing engagement and personalization.

Interactive Animations: The website incorporates seamless on-scroll animations, including a glass sphere that shatters to release the jellyfish, guiding users through various sections and projects.

Dynamic Elements: Fragments of the shattered sphere persist throughout the site, introducing variability and a sense of continuous evolution with each visit.

Challenges

Developing the Noomo Labs website presented several challenges:

High-Quality 3D Rendering: Achieving realistic glass materials and lifelike jellyfish movements required extensive experimentation with modeling, lighting, and texturing to ensure optimal visual quality.

Performance Optimization: Implementing complex 3D animations and interactive elements necessitated careful optimization to maintain smooth performance across various devices and browsers.

Seamless User Experience: Ensuring that interactive features, such as the jellyfish customization and on-scroll animations, functioned intuitively and without glitches was essential to provide an engaging user experience.

Engagement That Attracts and Inspires

The completed Noomo Labs website successfully embodies Noomo Agency's innovative spirit and technical prowess. The interactive 3D jellyfish captivates visitors, while the site's dynamic elements and seamless animations offer an engaging and memorable user experience. Its visually striking design and interactive features make it a recognizable and iconic website that stands out. By attracting users with its fun and immersive elements, the website not only keeps visitors engaged but also establishes a strong brand identity, drawing attention from potential clients.